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Product Review (submitted on May 12, 2013):
With the correct brush, this can be applied to the base of the lash line, and even blended if you choose. This makes for a very natural look and photographs beautifully. I recommend this for all bridal portraits (as a makeup artist and esthetician). By applying only at the base of the lashes and not on the inner rim or elsewhere, you can open up the eye like no other technique. Also easy to use like a regular eye pencil and easy to smudge.